Publisher : Global Academic Publishers & Distributors
About the Book
This text book entitled “Event Management” is designed to provide insight into planning, production and execution of televised entertainment events. This book delves into all aspects of event management and equips participants with knowledge and skills necessary to comprehend and employ elements of an event, plan and design events, manage artistes, market & package, and understand event production. Students get introduced to television production and learn project management from the beginning including creation, execution and closure of the event. It covers all the skills students will need to become a successful event manager. They will learn how to design, plan, market and stage of event. Students will also learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. The book covers important information about legal compliance, risk management, financial control, and way to evaluate the success of an event. This is the essential guide for anyone who needs to know how to organize a special event, a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around the world. The author’s combination of industry and academic experience makes this an ideal book for the students, teachers and professionals.
About the Authors
C. P. Harichandan is the Head of Dept. of Planned Events National Study Centre, Mumbai which is approved by Australian University of Management Studies. Prior to joining he was Senior Lecturer and Executive Director for the School of Tourism and Hospitality Management at Bhubaneswar. He is the author, co-author or editor of Many books and scholarly trade publication articles. Event Solutions Magazine awarded him the Industry Visionary Award for his contributions to event management education and research. Dr. Harichandan completed his higher studies in U.K. and co-authored more than ten books with different U.K. friends.
Adam Musgrave is currently Course Leader for the Master of Responsible Events and is actively involved in the development of the new M.Sc. Distance Learning programme and the undergraduate programme for the UK Centre for Event Management. Before moving into education, he had a successful career in hotel and consultancy management for a range of national and international companies, where he gained much of his strategic planning experience and developed his skills in training.
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